Dedicated on October 16, 1986, Monument to Joe Louis was commissioned by Time Inc. for the City of Detroit to honor world heavyweight boxing champion Joe Louis, one of the first African Americans to achieve the status of a nationwide hero in the U.S.A. Created by sculptor Robert Graham, 'The Joe Louis Fist' has become a Detroit landmark, and was featured in the 2011 'Imported from Detroit' commercial for Chrysler Corporation.